BOAST Tennis

project Overview

Over a multi day shoot, we developed a 30 second commercial for Boast that aired on The Tennis Channel, alongside a full suite of still and motion assets for paid, organic, and social campaigns. Rooted in Boast’s irreverent, country club counterculture DNA, the work blends classic tennis heritage with a modern, offbeat edge, pulling from both sport and fashion to create something elevated but never too serious. Delivered across TV, web, and social, the campaign also supported limited releases and collaborations, bringing a cohesive and distinctly Boast point of view to every format.