The North Face Holiday

project Overview

Explore a cozy, intimate gallery from The North Face’s first internally directed holiday campaign, created in collaboration with KGB Productions and developed closely with the internal media team to shape the creative direction for the season. Rooted in warmth and togetherness, the imagery highlights authentic relationships set against expansive mountain landscapes, capturing a sense of connection both indoors and out. Shot across multiple locations in Utah with a cast of over 25, the campaign balances quiet, personal moments with the scale of the outdoors, reflecting how The North Face gear moves seamlessly between comfort, community, and adventure while supporting a wide range of digital placements across web, social, and retail partners.