The Sacred Valley

project Overview

When outdoor retailer REI set out to launch its travel service, they partnered with KGB Productions to move beyond the traditional travel spot and tell each destination through the people who know it best. Centered on human connection, the films capture the individuals who live and work there, grounding each location in real experience rather than surface level imagery. KGB Productions led the project from creative through delivery, executing across three locations in a six week window with the kind of fast paced, high output approach the team thrives in.